Focus on Silver Heights winery, a Chinese micro vineyard, far away from the established standards, producing only 40,000 bottles per year, and where we had the chance to taste the best red wine of our Chinese trip. A little jewel…
To follow is a summary of our meeting with Emma Gao, the winemaker of the family estate, a delightful young woman close to the hearth.
WINE EXPLORERS : How did you become involved with wine ?
Emma GAO : It was my father who had the idea for me to learn winemaking in France for a better future career. I went to Orange and later to Bordeaux, and spent a total of 4 years in France. The French lifestyle and rich culture impressed me. I loved studying at the Bordeaux Oenology University with internships in some wineries. As you know this school is serious with the best professors who influenced me a lot with their professionalism.
I returned to China in 2004 to work in Xinjiang winery as winemaker, and then I went to Shanghai for wine sales-training, in order to have a global approach to the wine business.
WE : How was the Silver Heights winery born ?
EG : While I working my third vintage in an industrial winery in China, I realized how hard it was to produce quality wine. I got really upset that time and talked to my father about it. He told me over the telephone to come back to Ningxia, and that we will buy tanks and dig a small cellar for me to make the wine that I wish to make. My parents has a yard where they live, of less than 1 hectare planted with vines, fruit trees and vegetables. So I was so happy to start our own wine here! In 2007, our wine was recognized both by Wine Amateur in China and by overseas professionals. In 2009, Torres China, our distributor, helped us to come up with the name Silver Heights and to market the wine by promoting it in great hotels and restaurants in China.
WE : Why Silver Heights almost disappeared recently ?
EG : A few years ago it was still the country side here. Now we are surrounded by buildings. And unfortunately our little farm was considered to be taken by a Real Estate Developer, in order to built a residence with a park. Because in China all land is the property of the Government(1).
The French Ambassador, who visited us once when he came to Ningxia, found that we had a little piece of paradise in the middle of the city and recognized that Silver Heights is a cooperation model in wine between France and China. So they wanted to support us and wrote a letter to the Mayor of Yinchuan to convince him to keep one corner of the park for us and to build a wine museum to welcome visitors.
With this very kind letter from the French Ambassador, we were allowed to keep a part of our farm, where our history and first vintage started and with which we have strong emotional ties. Thus, a happy ending! The 2012 & 2013 Silver Heights vintages will be aged here.
WE : What is your project of the wine cellar in the mountains ?
EG : In the very beginning we started with a total production of only 10 barrels, mainly for friends and family. Then little by little, this production increased every year, because the wine gained a good reputation, which was unexpected! Then, my father and I decided to invest in a stable development, so we found some land in the mountain and planted new vines, in total 40 hectares. We planned to built a bigger facility in this beautiful vineyard touching the mountain. We have the help of French architect Philippe Mazier who also had many good ideas for designing the Silver Heights winery. The same architect will transform our ancient farm into a culture museum.
WE : What makes Silver Heights one of the most recognized Chinese wineries today ?
EG : Our 16 year old vines have always been carefully maintained by my father. The altitude of 1200m, the sunshine, the dry wind and the Helan mountains that protect the vineyard, provide a very healthy environment to produce quality grapes and to make good wine. In addition,the temperature difference between day and night here is greater than 20 degrees, which is a plus for the maturation of phenolic compounds.
And above, all the wine that we produce here truly reflects the terroir of Ningxia, disease-free and very pure. We have recently planted new French rootstocks with which we hope to improve the quality even more.
WE : However, Ningxia is facing extreme viticulture, why ?
EG : While we are on the same latitude as Bordeaux, the climate here is continental. We are situated in a very dry region with an annual rainfall of only 200 mm, compared to an evaporation rate of 1600 mm! This presents a real challenge and necessitates the use of drip-irrigation. On the other hand, this climate does offer the advantage of a disease-free environment which allows us to practise viticulture without the use of pesticides.
The huge temperature difference between summer and winter: 37°C to -25°C obliges us to bury the vines during the winter to protect them. This sadly has the effect of reducing the vegetative growing cycle.
WE : Where are your wines sold ?
EG : Torres China is exclusively distributing our wines. With Torres, we are presented in the most prestigious restaurants and five star hotels in China: in Shanghai, Beijing and even Guangzhou.
WE : Where does this very special connection between Silver Heights and Torres came from ?
EG : I’m very lucky to have worked with Torres China in 2008-2009 as a training manager. The GM, Alberto Fernandez, discovered our first wine, still in barrel at the time. He liked it and because of the passion he had for it, he decided to take over the packaging, marketing and media relations. And Damien Shee, GM for Torres Beijing also invested a lot of passion by promoting Silver Heights to the premium restaurants, always organising events to promote the brand.
At Torres, they said they are « emotional investors ». They just wanted to help us as a boutique winery to make the dream that my father and I share come true. You know, Torres China represents only family wineries from over the world. And they believe that only family wineries can make good wine continuously. Torres is contributing in many countries like Chile, China, Russia…for environmental protection, charity and local cooperation.
WE : How do you see the wine evolution in China in the coming years ?
EG : If you look at the evolution of the economic growth in China over the past decade from a global point of view, it is clear that the demand is still very luxury and premium wines oriented. New world wines are well represented on the market. Wine also reflects a very good image of health so people like to offer it as a gift – especially red wine, it’s very respectful. However that doesn’t even represent 1% of the population.
Wine is associated far more with Western culture than with Chinese culture. In the future we will need the influence of sommeliers and wine critics to educate the Chinese consumers, and hopefully at the same time go for a more qualitative and affordable Chinese wine production. So hopefully one day wine will be chosen instead of Baijiu and Huangjiu – our traditional spirits – in the glass of 1 billion Chinese consumers.
Let’s wait another 20 years and we’ll talk again…